Best New Nude Lipsticks
We’ve expanded our natural lipstick shades with more nudes, browns and neutral tones. Peep below for complete coverage on 12 just launched lipsticks from 100% PURE.
Lipstick lovers, we’ve heard your pleas for more nude, brown, and neutral toned lipstick shades. To celebrate fall, 100% PURE is expanding our world famous Cocoa Butter Matte Lipsticks and Fruit Pigmented Pomegranate Oil Anti Aging Lipstick with twelve new lipsticks: caramels, buttery toffee, and dusty taupes are the latest beauty trend and there’s no need to trade health for beauty. Beauty isn’t pain and we’re here to prove it with our natural fruit pigmented technology! Do you wonder what actually colors your lipstick? Well we’ve traded traditional toxic chemicals for vitamin-packed fruit dyed makeup, because we believe the combo of beauty and brains will never go out of style.
New Cocoa Butter Matte Lipsticks Shades
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 18
Are you a matte lipstick lover? Do you also LOVE endless combinations of beautiful dusty rose or neutral brown hues? Look no further than our expanded Cocoa Butter Matte Lipstick Collection. We set the bar high with our first launch of matte lipsticks and we’re back for round two. We’re giving you exactly what you asked for, fellow lipstick junkies — and could hardly contain our excitement with this 7 matte lipstick shade expansion, equipped with shade names inspired by stunning desert flora.
Our rich fruit pigmented semi-matte lipsticks have been a top-seller since their launch last fall, and for good reason! We’ve formulated eleven bold, on-trend shades so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas,” says Susie Wang, co-founder of 100% PURE. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety, hydrating base of cocoa butter and shea butter to moisturize your pout. Did you know that our Cocoa Butter Matte Lipsticks are also vegan and gluten free? Rice powder and pure cocoa butter were key ingredients in achieving that natural, perfect matte finish.
7 New Cocoa Butter Matte Lipsticks Shades
Cocoa Butter Matte Lipstick: Cassia
Shade Description: Neutral, deep antique pink
Best Skin Tone and Undertones: warm, cool, or olive
Cocoa Butter Matte Lipstick: Nopal
Shade Description: Neutral, deep, vibrant ruby
Best Skin Tone and Undertones: warm, cool, or olive
Cocoa Butter Matte Lipstick: Winecup
Shade Description: Cool toned, antique berry
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Mirage
Shade Description: Cool, deep dusty pink
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Cacti
Shade Description: Cool toned sepia-brown
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Mojave
Shade Description: Warm, clay-brown
Best Skin Tone and Undertones: warm or olive
Cocoa Butter Matte Lipstick: Sahara
Shade Description: Neutral toned, deep nude
Best Skin Tone and Undertones: warm, cool, or olive
Cocoa Butter Matte Lipstick: Pink Canyon
Shade Description: Dusty nude pink
Best Skin Tone and Undertones: warm, cool, or olive
Cocoa Butter Matte Lipstick: Pricky Pear
Shade Description: Vibrant coral pink
Best Skin Tone and Undertones: warm or olive
Cocoa Butter Matte Lipstick: Sonora
Shade Description: Orange red
Best Skin Tone and Undertones: warm or olive
Cocoa Butter Matte Lipstick: Currant
Shade Description: Deep berry red
Best Skin Tone and Undertones: warm, cool, or olive
Cocoa Butter Matte Lipstick: Tempest
Shade Description: Neon lilac
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Sandstone
Shade Description: Clay orange nude
Best Skin Tone and Undertones: warm or olive
Cocoa Butter Matte Lipstick: Cactus Bloom
Shade Description: Vibrant orange
Best Skin Tone and Undertones: warm or olive
Cocoa Butter Matte Lipstick: Marrakesh
Shade Description: Fuschia
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Blood Orange
Shade Description: Classic brick red
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Hyacinthus
Shade Description: Deep berry purple
Best Skin Tone and Undertones: cool or olive
Cocoa Butter Matte Lipstick: Aubergine
Shade Description: Deep eggplant
Best Skin Tone and Undertones: cool or olive
New Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 23
Chock-full of potent fruit pigment (and not to mention vitamin c and tons of anti-aging antioxidants), pomegranates are 100% PURE’s top darling in the fruit category; that’s why we’re thrilled to share our expanded Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Collection. Super moisturizing pomegranate oil is expertly blended into a creamy base of shea butter to create a super concentrated anti-aging formula that keeps your lips soft and boasts long lasting color. Conventional lipsticks are made with synthetic chemicals, dyes, preservatives or toxins: basically everything you want to keep away from your lips! We dare you to compare — go ahead, we’re not worried. Our natural fruit pigmented lipsticks are long lasting and healthy: truly the best of both worlds!
5 New Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades
Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Clover
Shade Description: Deep, neutral pink-nude
Best Skin Tone and Undertones: warm, cool, or olive
Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Thistle
Shade Description: Cool, rosy milk chocolate
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee Balm
Shade Description: Warm, deep peachy pink
Best Skin Tone and Undertones: warm or olive
Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Zinnia
Shade Description: Cool, deep rosy brown
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Buttercup
Shade Description: Cool, deep pink
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Peony
Shade Description: True pale pink
Best Skin Tone and Undertones: warm or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calypso
Shade Description: Berry red
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy
Shade Description: Bright blood red
Best Skin Tone and Undertones: warm, cool, or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Magnolia
Shade Description: Bright bubblegum coral
Best Skin Tone and Undertones: warm, cool, or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Foxglove
Shade Description: Berry Pink Mauve
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Hibiscus
Shade Description: Deep, neon red-orange
Best Skin Tone and Undertones: warm or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Dahlia
Shade Description: Deep wine red
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Narcissus
Shade Description: Deep Pink
Best Skin Tone and Undertones: cool or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calendula
Shade Description: Coral Pink Nude
Best Skin Tone and Undertones: warm, cool, or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Primrose
Shade Description: Bright Pink
Best Skin Tone and Undertones: warm, cool, or olive
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Melon
Shade Description: Coral Pink
Best Skin Tone and Undertones: warm, cool, or olive
What’s My Skin Undertone?
No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.
The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing; rules need not apply when it comes to beauty! Check out the basic skin tone breakdown below (it’ll help you navigate the guide above):
COOL SKIN TONES: Pink, Blue undertones
WARM SKIN TONES: Yellow, Golden undertones
OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones
If you can’t get enough lipstick eye candy, check out our complete 100% PURE lipstick guide: How to Find The Perfect Natural Lipstick Formula. Stay tuned for more exciting makeup launches!
