Where would we all be without Susie Wang? She invented the naked palette in 2006, bringing it to the market four years before anyone else entered the naked palette game. When she was a college freshman, she invented and patented a way to stabilize vitamin C in skin care formulations so we could all enjoy our favorite facial serums without worrying about harmful oxidation. She invented and patented plant pigments to color cosmetics as a healthier alternative to synthetic dyes. She even invented a nano delivery method with hyaluronic acid instead of polymers (plastic, petro chemicals), so active ingredients can deeply and safely penetrate your skin. These are just a few of her technologies she’s developed to improve cosmetic formulations. Not stopping with improving human lives, Susie is an advocate for saving animals. 100% PURE as a company and herself personally have been generous benefactors to charities that work on helping animals. Since its inception, 100% PURE has been cruelty free, never tested on animals and most formulas are vegan (there are a few products with honey ingredients but all formulas moving forward will be vegan).

In the midst of all these spotlight worthy accomplishments and thriving in her very busy career, Susie still manages to maintain a glowing complexion that has us swooning everytime we watch her Instagram Live videos. Susie’s a minimalist and usually is in the office dressed very casually; her long, thick, beautiful hair perfectly coiffed without any styling as her haircare routine is just wash and go, and usually doesn’t have a drop of makeup on. How does she do it all and still look flawless?

Susie’s skin first thing in the morning after waking up (no makeup) – unedited, no filter.

Susie’s skin care routine is no secret. Above all else, Susie is dedicated to creating the very best in natural and organic skin care, and that’s what you’re getting when you use our latest in skin care. Susie doesn’t just stop at one superstar skin care release. Constantly innovating and discovering new ingredients, Susie pushes herself to the extreme: “once I’ve reached perfection, I look for new ways to be even better – this is my method of innovation to create the very best natural, organic skincare.” That said, Susie’s skin care rituals include our newest and best in skin care that our fans love as well. Last month, Susie was interviewed by the SF Chronicle on her revolutionary discoveries and skin care diary, and we’d like to deep dive into her routine to celebrate her recent birthday!

Susie’s Korean Skin Care Routine

You’ve heard of the magical 10 step Korean skin care routine. Susie was born and raised in Korea and has been practicing this ritualistic routine since she was a child. It’s a beautifully complex multi-step skin care routine that’s so full of nuances and careful crafting to ensure your skin absorbs the benefits of every ingredient. Its zen-like flow and the artistic synergy between products will force yourself to make “me time” a priority and enjoy the process of caring for your skin. You can understand, then, why Susie – our expert formulator with over 18 years of experience – would be so dedicated to following a Korean skin care routine herself. She’s so attuned to the interactions between ingredients and which order to apply products for the most optimal absorption through skin. Susie follows different regimens for every day of the week, depending on which skin concern she wants to focus on.

Susie’s Brightening Ritual (Mondays & Thursdays)

Fermented rice is the superstar in this skin brightening ritual. Kojic acid is a natural byproduct of the rice fermentation process, and it safely inhibits melanin production to help lighten dark spots. But what draws Susie to this skin loving ingredient is that it’s a multi-tasker! Fermented rice water is also packed with beneficial amino acids and saccharides to smooth and soften skin.

AM Routine

1. Massage skin for several minutes with Fermented Rice Brightening Cleanser. Rinse with warm water.

2. Pat Fermented Rice Soften + Brighten Toner onto face, eyelids, neck.

3. Apply Fermented Rice Water Serum around eyes, neck, and back of hands

4. Gently pat on Puristry Restorative Facial Oil, blended with antioxidant packed cold pressed oils

5. Apply Puristry Seaberry Moisturizer to promote skin radiance with seaberry fruit.

6. Apply our cult favorite Coffee Bean Eye Cream (left in the refrigerator to help reduce puffiness even more).

7. Spray Yerba Mate SPF 30 onto hands and massage all over skin.

PM Routine

1. Massage Blood Orange Cleansing Balm into skin to clear away impurities.

2. Cleanse with Fermented Rice Brightening Cleanser.

3. Exfoliate with Acai Pulp Facial Scrub (after first mixing with water in hands, as it’s an intensive scrub).

4. Pat on Fermented Rice Soften + Brighten Toner.

5. Follow with Fermented Rice Water Serum.

6. Layer on Multi-Vitamin + Antioxidant Potent PM Serum around eyes, neck and back of hands.

7. Apply thick layer of Retinol Overnight Balm around eyes, neck, décolleté, and back of hands. “No night cream, since I’m using the multi-vitamin serum and retinol night balm,” Susie says.

Susie’s Hydrating and Moisturizing Ritual (Tuesdays & Wednesdays)

Did you know that there’s a difference between hydration and moisturization? Hydration feeds your skin water while moisturization feeds your skin oil. Healthy skin needs both, and depending on your skin type, you might need a little bit more of one over the other. This ritual rests on a base of skin softening coconut ingredients from the Coconut Oil Moisturize Cleansing Milk, and locks precious water into your skin with skin plumping seaweed and red algae.

AM Routine

1. Massage skin in circular motions for several minutes with Coconut Oil Moisturize Cleansing Milk, then rinse.

2. On Tuesday nights, she sits in the steam room with the Plantioxidants Cucumber & Kale Juice Mask on her skin. On Wednesday nights, she goes into the dry infrared sauna with 100% PURE’s newest sheet mask (they will be featured in a Mother’s Day Set in April and will be launched in May!).

3. Pat Restorative Sea Culture Hydrating Toner onto skin.

4. Massage silky smooth Restorative Sea Hydrate Serum into skin.

5. Gently pat on Puristry Restorative Facial Oil

6. Apply Puristry Seaberry Moisturizer to lock in hydration with seaberry fruit.

7. Apply Coffee Bean Eye Cream (left in the refrigerator to help reduce puffiness even more).

8. Spray Yerba Mate SPF 30 onto hands and massage all over skin.

PM Routine

1. Massage Blood Orange Cleansing Balm into skin.

2. Massage skin in circular motions for several minutes with Coconut Oil Moisturize Cleansing Milk.

3. Repeat masking rituals as listed in AM routine.

4. Pat Restorative Sea Culture Hydrating Toner into skin.

5. Apply Restorative Sea Hydrate Serum on skin.

6. Gently pat on Puristry Restorative Facial Oil,

7. Generously layer Multi-Vitamin + Antioxidants Ultra Riche PM Treatment on back of hands, neck, décolleté.

8. Apply Plantioxidants ABCDE Eye Cream around eyes and on eyelids.

Susie’s Skin Soothing Ritual (Fridays)

If you haven’t tried the elusive 10 step Korean skin care routine yet, you might be thinking – when do I even have the time for these many steps? The key to healthier, more radiant skin is sticking to a skin regime even in the busiest of times. Take Susie, for example, who takes extra care on Fridays to pamper and soothe her skin despite her demanding schedule.

AM Routine

1. Cleanse with Puristry Nopal Cactus Cleanser, packed with gentle, anti-inflammatory prickly pear and nopal cactus.

2. Hydrate skin with calming rose and calendula hydrosols with Puristry Flower Water Toner.

3. Pat Green Tea EGCG Protective Serum onto skin. Green tea oil and EGCG work to soothe inflammation and help brighten your skin.

4. Follow with Green Tea EGCG Protective Cream.

5. Apply Puristry Restorative Facial Oil to moisturize and lock in nourishing ingredients.

6. Pat Puristry Yerba Mate Eye Cream all around eyes, including eyelids, to help reduce puffiness.

7. Spray Yerba Mate SPF 30 onto hands and massage all over skin.

PM Routine

1. Massage Blood Orange Cleansing Balm into skin.

2. Cleanse with Puristry Nopal Cactus Cleanser.

3. Hydrate skin with calming rose and calendula hydrosols in Puristry Flower Water Toner.

4. Apply Green Tea Water Bomb Mask with the Bright Eyes Mask for intense skin hydrating and soothing with organic aloe juice and matcha green tea.

5. Pat Green Tea EGCG Protective Serum onto skin.

6. Apply Puristry Restorative Facial Oil

7. Generously layer Multi-Vitamin + Antioxidants Ultra Riche PM Treatment on back of hands, neck, décolleté.

8. Apply Retinol PM Eye Cream with age correcting vitamins and moisturizing ingredients.

Susie’s Antioxidants Ritual (Weekends)

We’ve talked about why you need to protect your skin against damaging free radicals. UV rays, pollution, and other forms of toxins cause your body to produce free radicals that cause skin damage and visible signs of aging. Antioxidants neutralize and stop the domino effect of free radicals to protect your skin and boost your overall health. During the weekends, Susie takes the time to recover her skin with an antioxidant-packed skin care routine.

1. Start with Blood Orange Cleansing Balm at night.

2. Massage Plantioxidants Yuzu & Sake Facial Cleanser into skin

3. Hydrate skin with Plantioxidants Toning Essence, with a concentrate of age-correcting silver white tea

4. Apply Chaga & Ginseng Serum to help promote skin repair.

5. Apply superfood seed packed Power Seed Menagerie Oil.

6. Moisturize with Power Seed Menagerie Cream.

7. Apply Bio Fermented Tea Eye Cream – containing pu’erh, oolong, yerba mate, and green tea – all around eyes.

8. Finish with Yerba Mate SPF 30 in the mornings.