How to Choose the Best Natural Foundation
Find your perfect natural foundation with matches by skin type, finish, and coverage — plus swatches of every single 100% PURE foundation shade!
100% PURE® makes 8 different foundation formulas to suit any natural makeup look! From tinted moisturizers to full coverage foundations to powder foundations to cream foundations to BB cream — whew! What we’re trying to say is this: no matter your skin type, there’s a fruit pigmented® foundation to make your natural beauty shine.
Whether you want a barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage– we’ve got what you need. Our fruit pigmented natural foundations also offer a variety of different finishes: sheer, dewy, satin, soft-focused, or matte. Normal to oily, combination, or normal to dry skin types can all find the perfect match in one of our 8 natural foundation lines.
Always free of artificial fragrances, chemical preservatives, synthetic dyes and thousands of toxins found in most other beauty products, we proudly offer a wide range of vegan, gluten-free, and natural foundations that not only impress with their ingredients, but their results, too. Below, we’ve laid out an easy-to-follow guide to each and every foundation line we offer, to make your switch to healthy fruit pigments a breeze.
Skin Type: Normal to Dry
Coverage: Full
Finish: Satin with light dewiness
Shade Range: 19
Shades:
Neutral 1.0: Neutral foundation with peachy undertones for fair skin tones
Cool 1.0: Cool foundation with pink undertones for fair skin tones
Warm 1.0: Warm foundation with peachy undertones for fair skin tones
Warm 2.0: Warm foundation with subtle yellow undertones for fair skin tones
Neutral 2.0: Neutral foundation with peachy undertones for light skin tones
Warm 3.0: Warm foundation with yellow undertones for light skin tones
Warm 4.0: Warm foundation with peachy undertones for light to medium skin tones
Cool 2.0: Cool foundation with pink undertones for light skin tones
Warm 5.0: Warm foundation with peachy undertones for medium skin tones
Olive 3.0: Neutral foundation with olive undertones for medium skin tones
Cool 3.0: Cool foundation with pink undertones for medium skin tones
Neutral 3.0: Neutral foundation with pink undertones for medium skin tones
Olive 4.0: Neutral foundation with olive undertones for tan skin tones
Warm 6.0: Warm foundation with peachy undertones for tan skin tones
Neutral 4.0: Neutral foundation with peachy undertones for tan skin tones
Warm 7.0: Warm foundation with yellow undertones for dark skin tones
Cool 4.0: Cool foundation with reddish pink undertones for dark skin tones
Warm 8.0: Warm foundation with golden yellow undertones for deep skin tones
Neutral 5.0: Neutral foundation with red undertones for deep skin tones
This hydrating full coverage foundation evens skin tone, calms redness, and obscures imperfections with a natural satin finish. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, and protective green tea. Makeup artists love this foundation to get skin looking healthy and hydrated, while still serving a full coverage finish. Since our Full Coverage Water Foundation is infused with skin soothing aloe, you’ll get a hint of dewiness that mimics skin’s natural glow.
How to Apply: This foundation has a light liquid body and is easily blended into skin. We recommend applying with a makeup blender, and finished with a stippling brush for a totally natural, airbrushed finish.
Fruit Pigmented Tinted Moisturizer
Fruit Pigmented Tinted Moisturizer: Creme: Ivory skin with yellow undertones
Fruit Pigmented Tinted Moisturizer: White Peach: Light skin with yellow undertones
Fruit Pigmented Tinted Moisturizer: Sand: Light to Medium skin with pink to neutral undertones
Fruit Pigmented Tinted Moisturizer: Peach Bisque: Medium skin with an olive undertone
Fruit Pigmented Tinted Moisturizer: Golden Peach: Medium to Tan skin with yellow undertones
Fruit Pigmented Tinted Moisturizer: Toffee: Tan skin with a neutral undertone
Fruit Pigmented Tinted Moisturizer: Mousse: Tan to Deep skin with a yellow undertone
Fruit Pigmented Tinted Moisturizer: Cocoa: Deep skin with a neutral undertone
A moisturizing natural foundation formula colored from fruit and vegetable pigments, for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins, and antioxidants deliver vital nutrients that your skin deserves, for a truly healthy glow. This natural tinted moisturizer contains elements found in natural sunblock, and offer about 40% on the coverage scale.
How to Apply: This can be applied with our Makeup Blender, Cruelty Free Flat Kabuki Brush F40, or your fingertips. If you prefer a little more coverage or a matte finish, you can use our Cruelty Free Powder Brush F50 to apply our Fruit Pigmented Foundation Powder on top of the tinted moisturizer.
Fruit Pigmented Foundation Powder
Fruit Pigmented Foundation Powder: White Peach: Light skin with yellow undertones
Fruit Pigmented Foundation Powder: Sand: Light to Medium skin with neutral undertones
Fruit Pigmented Foundation Powder: Peach Bisque: Medium skin with a yellow undertone
Fruit Pigmented Foundation Powder: Golden Peach: Medium to Tan skin with a neutral undertone
Fruit Pigmented Foundation Powder: Toffee: Tan skin with neutral undertones
Fruit Pigmented Foundation Powder: Mousse: Tan to Deep with yellow undertones
Fruit Pigmented Foundation Powder: Cocoa: Deep with a neutral undertone
Silky, medium coverage powder made with rice starch, fruit pigment, and avocado butter. Most powder foundations can be drying, but the avocado butter in this natural foundation prevents skin drying and settling into fine lines and wrinkles. Contains anti-aging vitamins and antioxidants, and oil absorbing rice powder. Infused with skin purifying eucalyptus to keep your complexion fresh all day.
How to Apply: Use a Cruelty Free Flat Kabuki Brush F40 for full, dense coverage. Use our Cruelty Free Powder Brush F50 for lighter coverage, or to set and mattify any liquid or cream foundation.
Fruit Pigmented Cream Foundation
Fruit Pigmented Cream Foundation: Creme: Ivory skin with yellow undertones
Fruit Pigmented Cream Foundation: White Peach: Light skin with yellow undertones
Fruit Pigmented Cream Foundation: Sand: Light to Medium skin with neutral undertones
Fruit Pigmented Cream Foundation: Peach Bisque: Medium skin with olive undertones
Fruit Pigmented Cream Foundation: Golden Peach: Medium to Tan skin with neutral undertones
Fruit Pigmented Cream Foundation: Toffee: Tan skin with a neutral undertones
Cream foundation glides on effortlessly, blends well, and gives medium to full coverage with a glow. Formula colored from fruit, vegetable, and seed pigments for antioxidant protection.
How to Apply: Apply with a damp Makeup Blender for a flawless airbrushed finish. Pat the damp beauty sponge into the cream foundation and pressed onto skin in a dabbing motion, until desired coverage is achieved. We find that with this particularly creamy formula, dabbing works better than swiping across the skin.
2nd Skin Foundation
Shade #2: Warm foundation with peachy undertones for light skin tones
Shade #3: Warm foundation with yellow undertones for light to medium skin tones
Shade #4: Warm foundation with olive undertones for medium skin tones
Shade #5: Neutral foundation with peachy undertones for tan skin tones
Shade #6: Neutral foundation with cool undertones for dark skin tones
Shade #7: Neutral foundation with red undertones for dark skin tones
This foundation is aptly named “2nd Skin” because of its lightweight, barely-there feeling on skin. The formula contains olive squalane, which is similar to the skin’s own natural oils. This natural foundation’s formula helps to plump skin to diminish appearance of fine lines, and contains the skin-nourishing vitamins and antioxidants found in fruit and vegetable pigments.
How to Apply: Olive squalane acts as a primer, so no additional primer is needed. This ultra thin formula is dispensed through a pipette: we recommend dispensing a few drops onto back of the hand, then dabbing onto face with preferred brush, Makeup Blender, or fingers. Add drops and blend as needed to achieve desired coverage.
BB Cream
Shade 20 Aglow: Medium skin with yellow undertones
Shade 30 Radiance: Tan with a yellow to neutral undertones
Great for flakey or dry skin, our creamy and nourishing BB Cream will not accentuate fine lines or wrinkles. It helps to cover lines, scars, and offer a dewy finish. Gives you a glowing, flawless, and illuminated complexion.
How to Apply: Apply with Kabuki brush or fingers. The formula is thick but easily blendable. You can mattify this with either a Fruit Pigmented Foundation Powder or our Bamboo Blur Powder.
Fruit Pigmented Healthy Foundation
Creme: Ivory skin with yellow undertones
White Peach: Light skin with yellow undertones
Sand: Light to Medium skin with pink to neutral undertones
Peach Bisque: Medium skin with an olive undertones
Golden Peach: Medium to Tan skin with a yellow undertones
Toffee: Tan skin with a neutral undertones
Mousse: Tan to Deep skin with a yellow undertones
Cocoa: Deep skin with a neutral undertones
This natural foundation formula is enriched with antioxidant packed super fruits, vitamins, and other skin nourishing nutrients. Its liquid to matte powder finish makes skin velvety soft, and delivers 100% opacity for absolute full coverage. This foundation is great for controlling shine, excess oil, covering dark circles or hyperpigmentation, and delivering a healthy matte finish that won’t dry out your skin. Yes, please!
How to Apply: Because it dries fast, we recommend applying this foundation in sections. Use a Cruelty Free Flat Kabuki Brush F40, Makeup Blender or your fingers to apply.
When formulating our various collections of natural foundations, we took into account that whatever is applied to skin will eventually be absorbed into our body. Since foundation is one of the cosmetics that most wear all day, we made sure to avoid use of harsh chemicals, synthetic preservatives, fragrances, talc, aluminum, and the many other unhealthy toxins found in common foundations. 100% PURE uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries, and other nutrient dense plant or mineral pigments, instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc.; all of which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more.
In addition to a safe and toxin-free foundation, you’ll get the added benefits of receiving skin friendly nutrients to improve your complexion. Nutrients can be found in the healthy butters, oils, vegetables, and fruit pigments in our formulas. We believe you should never have to sacrifice high performance cosmetics for health. That’s why 100% PURE offers you both: healthy foundations with natural and organic ingredients to give you beautiful, flawless looking skin. Now that’s what we call high performance foundation!
