Natural 
Vegan 
Cruelty Free 
Gluten Free
Our moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color.
Natural Makeup
It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.
If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments.
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Made in USA -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color.
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Made in USA -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp.
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Made in USA -
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Natural 
Cruelty Free
Enhance lash length and double the impact of mascara with a stainless steel eyelash curler! Features a protective rubber guard and beautiful rose gold design.
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Made in USA -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. Infused with skin soothing aloe, shea, and vitamin E.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butter enriched formula provides opaque full coverage that lasts all day.
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Made in USA -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra blendable color correctors made with hydrating olive squalane and natural pigments to banish redness, brighten your complexion, and correct dark circles.
PRODUCT DETAILS
Medium to Full Coverage | Satin Finish
Creamy color correctors made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles.
Peach: The illuminating peach color corrector perfectly brightens dark circles and dull skin.
Yellow: The yellow color corrector dramatically corrects blue / purple hues and lightens dark under eye circles.
Green: The matcha green tea color corrector perfectly corrects redness.
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Perfect! >3 Do their job, clean, healthy and simple. I suggested making correctors last year and now they are here... I can't believe it! I am so happy. I instantly bought them on the launch. After using them for a few weeks I can tell they are all amazing! I have a normal skin type but sometimes dry. My shade is white peach or neutral 1.0, warm 2.0... around these. They cover well, don't crease on my skin at all. They blend easily, do their job perfectly. I love and I am grateful you made them because even though there are some natural correctors on the market they still contain bad ingredients, skin irritants and most of them or all contain titanium dioxide which sorry but I hate... these correctors are clean, healthy and simple. My skin is happy and loves it! >3 no more dark circles >3 no more redness on pimples. THANK YOU 100% PURE!! ★★★★★
Peach - phenomenal! I bought the color peach for my dark under eye circles. It is a phenomenal product! Covers darkness, is super creamy and light weight, and doesn't crease. Will definitely buy again and again. Thank you 100% pure! ★★★★★
WOW-- thank you 100% pure I'd been waiting for a natural, green concealer for my rosacea!! Before, no matter how much production I'd put on my face, I would still have pink, sometimes red blotches... Very frustrating. The green really covers it up and cancels it out. I couldn't be more satisfied!! Pro tip: for the best finish, make sure you apply the concealer at the same time as the product you're blending it with, and blend them into your skin at the same time. ★★★★★
Game Changer!! I have been using in green and it erase my redness cheeks then give me smooth even tone when I apply foundation. I just love it!! I would like to try another colors now. ★★★★★
Perfect color for my dark circles! I bought the Peach for my undereyes and it works really well underneath my 2nd skin concealer. Makes such a huge difference than when I use the 2nd skin concealer by itself! I'm always amazed when I put this on how much brighter my undereyes look. Some days I swear I could use this on its own. The color is just perfect and very natural looking. Highly recommend : ) ★★★★★
Have been waiting a long time for these! This brand is the only makeup I use, so I have been needing a color corrector and did not want to use a poisonous brand! I am using the yellow (and the peach) and my whole face has changed! People always told me how tired I look...nice, right? These correctors have completely brightened up my whole appearance and I am just delighted with them. They are definitely a face changer!! ★★★★★
A-mazing! I have been using the corrector in Peach for my under eye circles for two weeks now, and all I can say is that it is magic. I have tried so many 'peachy' correctors and none has worked like this. If I'm in a rush, I don't even have to use a concealer on top of it--the pinky-peachy shade dissolves as the product gets absorbed. A+ from me--I'm a fan! I ordered the yellow corrector today. ★★★★★
Love I'm so impressed with the texture of these. I got the yellow shade to cover under-eye circles and it sinks right into your skin and looks really natural. I apply with my ring finger and then go over the area with a buffing brush and I can't believe how much better it looks. I also got the green shade and it works wonders for covering acne scars. Big fan of these! ★★★★★
Amazing Used the green, and it’s amazing! Used it for alone after my moisturizer. I am quite red and it completely took it all away. My skin looked amazing! Did not leave me green. Very concentrated, and the perfect consistency. ★★★★★
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Stunning powder highlighters colored by fruit pigments and laced with light-reflecting gemstones like opal, pyrite, and moonstone to illuminate your skin.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen.
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Made in USA
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DESCRIPTION For anyone desiring a long lasting, creamy pencil liner. Vegan -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.
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Made in USA -
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Fruit Pigmented® Natural Cruelty Free Gluten Free
DESCRIPTION
The Fruit Pigmented® Lip & Cheek Tint is a multitasking makeup star – designed for double duty as both a cream blush and lip tint. Made with vibrant fruit pigments in a base of moisturizing shea and cocoa butters, for ultimate skin and lip-softening. Highly concentrated with anti-aging vitamins and antioxidants.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit Pigmented® makeup palette of nude, blush, and metallic tones. Includes eyeshadows, blush, and highlighter colored from fruit and vegetable pigments.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types.
PRODUCT DETAILS
For Normal, Dry, Combination Skin Types | Full Coverage | Coverage Matte Finish
Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
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DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin. -
DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWSLove this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
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DESCRIPTION Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes. -
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DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
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tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
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medium with golden undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
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medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
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light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
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light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
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fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
fair with rose undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Fruit Pigmented® Natural Cruelty Free Gluten Free
Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores.
Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis.
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Fruit Pigmented® Natural Cruelty Free Gluten Free
DESCRIPTION
Luxuriously sweet and softening cherry lip balm made with moisturizing organic sunflower and coconut oils, reparative vitamin E, and calming calendula.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Soothing lip balm made with refreshing peppermint and eucalyptus oils. Featuring sunflower and coconut oils to moisturize and soften, plus reparative vitamin E.
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Made in USA -
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DESCRIPTION This latex-free makeup blender is perfect for applying both cream and liquid formulas! Its unique teardrop design allows for dual styles of application: a tapered end for hard-to-reach places, and a wide, rounded edge for fast and even coverage over areas like the chin, cheeks, and forehead. VEGAN -
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DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN -
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DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan -
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DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA