Raya Promo - Get 20% Off Storewide - use code: RAYAPROMO|code valid for all items until 14th Apr 2024

What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

  • Out of stock

    10% Fruit Acids Apple Enzyme Resurfacing Serum

    RM249.00
    or 3 payments of RM83.00 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Re-Surfacing. Regenerative serum made with skin brightening licorice, kojic acid from sake (fermented rice), sugar alpha hydroxy acid, beet lactic acid and fruit enzymes from pineapple, green apple, citrus and papaya SOURCE Made in USA
  • Rosemary Grow Serum

    RM199.00
    or 3 payments of RM66.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Purify and revive your scalp with this invigorating Rosemary serum that stimulates hair growth from active and inactive hair follicles for visibly increased fullness. See results in 3-6 months of regular use.

    SOURCE Made in USA

  • Mushroom Peptide Moisturizer

    RM269.00
    or 3 payments of RM89.67 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    A luxurious blend of 11 medicinal mushrooms, hyaluronic acid & quinoa peptides for intense hydration & firmness. Antioxidant-rich formula boosts skin's glow & vibrancy. Perfect for a youthful, radiant complexion.
  • Mushroom Peptides Firming Serum

    RM249.00
    or 3 payments of RM83.00 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Medicinal mushrooms deliver multiple skin benefits. Unlock firmer-looking skin with eleven different skin beneficial medicinal mushrooms and quinoa peptides that make skin more resilient, vibrant and increase firmness and elasticity.
  • Out of stock

    Multi-Vitamin Healthy Hair Leave-In Conditioner

    RM109.00
    or 3 payments of RM36.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Revive dry, damaged hair, and prevent future damage all in this replenishing hydrator. This weightless leave-in treatment detangles, smoothes, and enhances shine. SOURCE Made in USA
  • Out of stock

    Multi-Vitamin Healthy Hair De-Frizz Serum

    RM109.00
    or 3 payments of RM36.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Banish frizz and flyaways with this hydrating, yet lightweight serum fortified with nourishing Vitamin E and other hair and scalp beneficial vitamins to repair and protect. SOURCE Made in USA
  • Out of stock

    Bakuchiol Face Wash

    RM199.00
    or 3 payments of RM66.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Softening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA
  • Bakuchiol Moisturizer

    RM299.00
    or 3 payments of RM99.67 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    This antioxidant rich, natural Retinol alternative, packs a gentle but powerful punch to soften and hydrate the skin. Formulated with deeply hydrating Hyaluronic Acid and Squalane, this powerful botanical stimulates cellular turnover, boosts collagen production, lightens age and sun spots while lessening the appearance of lines and wrinkles.
  • Out of stock

    Pumpkin Enzyme Smoothing Mask

    RM199.00
    or 3 payments of RM66.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    This nourishing mask uses pumpkin, papaya, pineapple enzymes and maple alpha hydroxy acid to even the look of skin tone and smooth the look of fine lines and wrinkles—revealing skin that appears smoother, younger, and radiant.

Go to Top