BEST SELLER – 100% PURE®

Best Sellers

100% Pure’s products are just that – 100% PURE. Completely free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens, these beauties will improve the look and feel of your skin. They’ll also help fight against premature aging with their jam-packed naturally occurring antioxidant goodness.

Lysine + Herbs Lip Balm

Rated 5.00 out of 5
RM39.00
or 3 payments of RM13.00 with

Natural Vegan Cruelty Free Gluten Free

Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores.

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Long Last Liquid Eye Liner: Black Tea

Rated 4.71 out of 5
RM149.00
or 3 payments of RM49.67 with

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. SOURCE Made in USA

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Mattifying Primer

Rated 5.00 out of 5
RM229.00
or 3 payments of RM76.33 with

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA

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Coffee Bean Caffeine Brightening Eye Cream

Rated 4.83 out of 5
RM169.00
or 3 payments of RM56.33 with

Natural Vegan Cruelty Free Gluten Free Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. Brightens & De-Puffs Results of an independent 4 week study: 97% reported reduction of puffiness 93% reported reduction of wrinkles 87% reported reduction of dark circles 93% reported increased firmness SOURCE Made in USA

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Fruit Pigmented® Cocoa Butter Matte Lipstick

Rated 4.95 out of 5
RM149.00
or 3 payments of RM49.67 with

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA

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Multi-Vitamin + Antioxidants Potent PM Serum

Rated 4.95 out of 5
RM349.00
or 3 payments of RM116.33 with

Natural Vegan Cruelty Free Gluten Free

Concentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.

SOURCE Made in USA

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Vitamin C Serum

Rated 4.86 out of 5
RM299.00
or 3 payments of RM99.67 with

Natural Vegan Cruelty Free Gluten Free

Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.

SOURCE Made in USA

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Dark Spot Remover

Rated 4.82 out of 5
RM249.00
or 3 payments of RM83.00 with

Natural Vegan Cruelty Free Gluten Free

Lightens Dark Spots + Evens Skin Tone. An all natural dark spot remover serum that visibly reduces hyperpigmentation, scars, and dark spots.

SOURCE Made in USA

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BB Cream

RM239.00
or 3 payments of RM79.67 with

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. Infused with skin soothing aloe, shea, and vitamin E. SOURCE Made in USA

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Bamboo Blur Powder

RM199.00
or 3 payments of RM66.33 with

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish. SOURCE Made in USA

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Fruit Pigmented® Lip Gloss

Rated 4.50 out of 5
RM129.00
or 3 payments of RM43.00 with

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage. SOURCE Made in USA

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Calendula Flower Cleansing Milk

RM179.00
or 3 payments of RM59.67 with

Natural Vegan Cruelty Free Gluten Free

Silky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.

SOURCE Made in USA

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Out of stock

Rose Micellar Cleansing Water

Rated 5.00 out of 5
RM199.00
or 3 payments of RM66.33 with

Natural Vegan Cruelty Free Gluten Free

Hydrating Makeup Remover. Hydrating cleansing water gently rinses away makeup, sunblock, excess oil, and environmental toxins while purifying and toning with calming floral waters.

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Fruit Pigmented® Better Naked Palette

RM279.00
or 3 payments of RM93.00 with

DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWS

Love this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Nikki P. (Verified Buyer in USA)

Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Bry (Verified Buyer in USA)

Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Hannah A (Verified Buyer in USA)

Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Allie (Verified Buyer in USA)

Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
Brittany (Verified Buyer in USA)

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Hydra Drench Cream

Rated 5.00 out of 5
RM229.00
or 3 payments of RM76.33 with

Natural Vegan Cruelty Free Gluten Free PRODUCT DETAILS Chia seed gel locks in hydration. This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.
USA CUSTOMERS' REVIEWS

Love it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
Sandy (Verified Buyer in USA)

Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
Christina (Verified Buyer in USA)

Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure! �� ★★★★★
Miranda Truehill (Verified Buyer in USA)

Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
Kate (Verified Buyer in USA)

My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
Shelbi Hahn (Verified Buyer in USA)

Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
Kimberly (Verified Buyer in USA)

Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
Cynthia Graves (Verified Buyer in USA)

Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
Veronica Percy (Verified Buyer in USA)

Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
Allyson (Verified Buyer in USA)

Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
Lauren K. (Verified Buyer in USA)

Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
Angela V. (Verified Buyer in USA)

Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
isabel g. (Verified Buyer in USA)

Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
Angela P. (Verified Buyer in USA)

Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinued I just wish the size of this was larger... I feel like I really need to watch my usage daily ★★★★★
Jennifer L. (Verified Buyer in USA)

In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
Kristina (Verified Buyer in USA)

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Fermented Rice Water Toner

Rated 5.00 out of 5
RM229.00
or 3 payments of RM76.33 with

Natural Vegan Cruelty Free Gluten Free

Brightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.

SOURCE Made in USA

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Out of stock

Green Tea EGCG Concentrate Cream

Rated 5.00 out of 5
RM229.00
or 3 payments of RM76.33 with

Natural Vegan Cruelty Free Gluten Free DESCRIPTION Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage. SOURCE Made in USA

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Fruit Pigmented® Ultra Lengthening Mascara – Black Tea

Rated 4.67 out of 5
RM169.00
or 3 payments of RM56.33 with

DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN

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Multi-Vitamin + Antioxidants Ultra Riché PM Treatment

Rated 5.00 out of 5
RM309.00
or 3 payments of RM103.00 with

Natural Vegan Cruelty Free Gluten Free Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging. SOURCE MADE IN USA

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Out of stock

Blood Orange Cleansing Balm

Rated 4.50 out of 5
RM199.00
or 3 payments of RM66.33 with

Natural Cruelty Free Gluten Free Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.

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