Natural Makeup
It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.
If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.
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DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
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DESCRIPTION Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes. -
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DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin. -
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Natural 
Vegan 
Cruelty Free 
Gluten FreeSoothing lip balm made with refreshing peppermint and eucalyptus oils. Featuring sunflower and coconut oils to moisturize and soften, plus reparative vitamin E. -
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Natural Vegan Cruelty Free Gluten FreeLuxuriously lip softening cherry lip balm made with moisturizing organic sunflower and coconut oils, reparative vitamin E, and calming calendula. -
Natural Vegan Cruelty Free Gluten FreeLip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp.
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Made in USA -
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Natural Vegan Cruelty Free Gluten FreeOur moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color. -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen.
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Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil.
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Made in Czech Republic -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil.
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Made in Czech Republic -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butter enriched formula provides opaque full coverage that lasts all day.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments.
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Made in USA -
DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN