Natural Makeup

It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.

If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.

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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp. SOURCE Made in USA
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    Lysine + Herbs Lip Balm

    RM30.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores.
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    Cherry Lip Balm

    RM30.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Luxuriously lip softening cherry lip balm made with moisturizing organic sunflower and coconut oils, reparative vitamin E, and calming calendula.
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    Organic Mint Lip Balm

    RM30.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Soothing lip balm made with refreshing peppermint and eucalyptus oils. Featuring sunflower and coconut oils to moisturize and soften, plus reparative vitamin E.
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Stunning powder highlighters colored by fruit pigments and laced with light-reflecting gemstones like opal, pyrite, and moonstone to illuminate your skin. SOURCE Made in USA
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    Fruit Pigmented® Lip Glaze

    RM140.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Our moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color.
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    Long Last Liquid Eye Liner: Black Tea

    RM140.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. SOURCE Made in USA
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    Long Last Liquid Eye Liner: Dark Chocolate

    RM140.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. SOURCE Made in USA
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen. SOURCE Made in USA
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil. SOURCE Made in Czech Republic
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    Creamy Long Last Liner: Dark Cacao

    RM139.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil. SOURCE Made in Czech Republic
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    Fruit Pigmented® Pretty Naked Palette

    RM270.00
    DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Fruit Pigmented® makeup palette of nude, blush, and metallic tones. Includes eyeshadows, blush, and highlighter colored from fruit and vegetable pigments. SOURCE Made in USA
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    Mattifying Primer

    RM200.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA
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    DESCRIPTION
    This dual ended brush applies color to the brow perfectly with its precisely angled-tip, and brushes hair into place with its spoolie. Made from eco recycled PBT plastic bottles that is cruelty-free.

    Vegan

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    DESCRIPTION Ultra soft cruelty-free bristles create a blunt, flat brush head that is ideal for applying liquid and cream foundations or tinted moisturizers. Can also be used to apply illuminating cremes or cream blushes. VEGAN
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments. SOURCE Made in USA
  • Fruit Pigmented® Cocoa Butter Matte Lipstick

    RM149.00RM179.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color. SOURCE Made in USA
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish. SOURCE Made in USA

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