Natural 
Vegan 
Cruelty Free 
Gluten Free
Moisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.
Nourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
I love this product Keeps my eye area super moisturized! I love this! ★★★★★
Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
Natural Vegan Cruelty Free Gluten Free
Boosts Collagen + Elastin. Hydrating face toner employs undiluted floral ingredients like rose hydrosol, calendula hydrosol, and witch hazel to calm and clarify skin for a healthy glow.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Hydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Chia seed gel locks in hydration.
This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.
Love it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure!��
★★★★★
Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinuedI just wish the size of this was larger... I feel like I really need to watch my usage daily
★★★★★
In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
Natural Vegan Cruelty Free Gluten Free
Brightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
SOURCE
Made in USA 
Natural Vegan Cruelty Free Gluten FreeRich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging.
SOURCE
MADE IN USA 
Natural Vegan Cruelty Free Gluten Free
Nourishing PM balm enhances firmness, tone, and elasticity while you sleep. Made with vegan retinol, avocado butter, and plant oils to moisturize and restore.
SOURCE
MADE IN USA 
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Promotes elasticity for a firmer, more lifted neck. Retinol reduces appearance of lines and wrinkles; olive squalane and hyaluronic acid enhance suppleness.
SOURCE
Made in USA 
Natural Cruelty Free Gluten Free
Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.
