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DESCRIPTION Restorative conditioner deeply moisturizes, repairs, softens and detangles dry, damaged hair. Gentle enough for color treated and all hair types. Formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegetarian -
Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Fruit Pigmented® makeup palette of nude, blush, and metallic tones. Includes eyeshadows, blush, and highlighter colored from fruit and vegetable pigments.
SOURCE
Made in USA -
DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan -
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fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Natural Vegan Cruelty Free Gluten FreeOur moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color. -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.
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Natural Vegan Cruelty Free Gluten FreeHydrating shampoo gently washes away excess oil while giving hair brilliant shine, bounce, and vibrancy. Fortifies for healthier, stronger hair.
SOURCE Made in USA
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light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra blendable color correctors made with hydrating olive squalane and natural pigments to banish redness, brighten your complexion, and correct dark circles.
PRODUCT DETAILS
Medium to Full Coverage | Satin Finish
Creamy color correctors made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles.
Peach: The illuminating peach color corrector perfectly brightens dark circles and dull skin.
Yellow: The yellow color corrector dramatically corrects blue / purple hues and lightens dark under eye circles.
Green: The matcha green tea color corrector perfectly corrects redness.
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- Finish
Perfect! >3 Do their job, clean, healthy and simple. I suggested making correctors last year and now they are here... I can't believe it! I am so happy. I instantly bought them on the launch. After using them for a few weeks I can tell they are all amazing! I have a normal skin type but sometimes dry. My shade is white peach or neutral 1.0, warm 2.0... around these. They cover well, don't crease on my skin at all. They blend easily, do their job perfectly. I love and I am grateful you made them because even though there are some natural correctors on the market they still contain bad ingredients, skin irritants and most of them or all contain titanium dioxide which sorry but I hate... these correctors are clean, healthy and simple. My skin is happy and loves it! >3 no more dark circles >3 no more redness on pimples. THANK YOU 100% PURE!! ★★★★★
Peach - phenomenal! I bought the color peach for my dark under eye circles. It is a phenomenal product! Covers darkness, is super creamy and light weight, and doesn't crease. Will definitely buy again and again. Thank you 100% pure! ★★★★★
WOW-- thank you 100% pure I'd been waiting for a natural, green concealer for my rosacea!! Before, no matter how much production I'd put on my face, I would still have pink, sometimes red blotches... Very frustrating. The green really covers it up and cancels it out. I couldn't be more satisfied!! Pro tip: for the best finish, make sure you apply the concealer at the same time as the product you're blending it with, and blend them into your skin at the same time. ★★★★★
Game Changer!! I have been using in green and it erase my redness cheeks then give me smooth even tone when I apply foundation. I just love it!! I would like to try another colors now. ★★★★★
Perfect color for my dark circles! I bought the Peach for my undereyes and it works really well underneath my 2nd skin concealer. Makes such a huge difference than when I use the 2nd skin concealer by itself! I'm always amazed when I put this on how much brighter my undereyes look. Some days I swear I could use this on its own. The color is just perfect and very natural looking. Highly recommend : ) ★★★★★
Have been waiting a long time for these! This brand is the only makeup I use, so I have been needing a color corrector and did not want to use a poisonous brand! I am using the yellow (and the peach) and my whole face has changed! People always told me how tired I look...nice, right? These correctors have completely brightened up my whole appearance and I am just delighted with them. They are definitely a face changer!! ★★★★★
A-mazing! I have been using the corrector in Peach for my under eye circles for two weeks now, and all I can say is that it is magic. I have tried so many 'peachy' correctors and none has worked like this. If I'm in a rush, I don't even have to use a concealer on top of it--the pinky-peachy shade dissolves as the product gets absorbed. A+ from me--I'm a fan! I ordered the yellow corrector today. ★★★★★
Love I'm so impressed with the texture of these. I got the yellow shade to cover under-eye circles and it sinks right into your skin and looks really natural. I apply with my ring finger and then go over the area with a buffing brush and I can't believe how much better it looks. I also got the green shade and it works wonders for covering acne scars. Big fan of these! ★★★★★
Amazing Used the green, and it’s amazing! Used it for alone after my moisturizer. I am quite red and it completely took it all away. My skin looked amazing! Did not leave me green. Very concentrated, and the perfect consistency. ★★★★★
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DESCRIPTION Intensely water-drenching elixir softens, plumps, and hydrates thirsty skin using a base of gelatinous algin from seaweed. Seaweed from unpolluted waters retains the purest sea minerals and nutrients for your skin. VEGAN -
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DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin. -
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.
USA CUSTOMERS' REVIEWSNourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
I love this product Keeps my eye area super moisturized! I love this! ★★★★★
Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
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Made in USA -
Out of stock
DESCRIPTION This latex-free makeup blender is perfect for applying both cream and liquid formulas! Its unique teardrop design allows for dual styles of application: a tapered end for hard-to-reach places, and a wide, rounded edge for fast and even coverage over areas like the chin, cheeks, and forehead. VEGAN -
Out of stock
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
fair, warm gold undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Promotes elasticity for a firmer, more lifted neck. Retinol reduces appearance of lines and wrinkles; olive squalane and hyaluronic acid enhance suppleness.
SOURCE
Made in USA -
Natural Vegan Cruelty Free Gluten FreeGlossy Locks Grow More Conditioner is formulated to minimize shedding and stimulate new hair growth. Deeply nourishes, hydrates, and detangles for smooth, soft, and healthier hair.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Potent concentration of age correcting vitamins, stem cells, and peptides promotes collagen production, elasticity, and lessens appearance of wrinkles.
USA CUSTOMERS' REVIEWS
Amazing eye cream This is the best eye cream I’ve ever used and it delivers results fast! I’ve been using this product for a little over a month now and my fine lines have been softened a lot. Yes it’s pricey and a small tube but you only need the tiniest bit as it’s soooo concentrated. I don’t even think I’ve used a quarter of the tube yet so it’ll definitely last awhile seeing it’s only needed at night. I highly recommend this product. ★★★★★
Amazing!!! This eye cream is seriously sooo good!! I turned 30 this year and out of nowhere fine lines showed up around the sides of my eyes. I researched and read so many products and ultimately went with this one. Within a week I noticed a huge difference in the lines appearing much smaller and under my eyes looks so much brighter!! Beyond happy with finding this gem. ★★★★★
PM Retinol eye cream Love the consistency of this eye cream... don't need much and absorbs well. Have been using since december AND SEE RESULTS as I'm in my early 40s and eyes were showing signs of aging... looking refreshed! ★★★★★
Great nighttime eye cream You definitely don't need a quarter-sized amount though! I would say a dime, at most - a little goes a long way, so this tube should last you a while! ★★★★★
It Actually Works! I have been using this for about a month, was starting to notice sagging skin around my eye lids (an unfortunate hereditary trait in my family)... and then one day I noticed some little ninja-stealth laugh lines had snuck up on me:-/... overall my eyes seemed to just look tired and more sleep wasn't helping. Figured I would give this a try, not expecting much impact on anything but maybe fine lines, and I have been amazed!!! Eyes look wider, more open, and the lines are significantly less noticeable... even started seeing results without magnifying mirror after only two weeks:-)... You only need to use a tiny bit each evening to get results so a tube will last you a lot longer than you might expect and at this price point, this is actually quite a steal for 100% natural, ethically sourced, AND effective ingredients. ★★★★★
Nice addtion to my night time skincare I've been using this every night and I see a big difference in the brightness of my eyes. ★★★★★
33 is the new 23 Background info - 33 year old female, some signs of aging (crows feet) but not super deep, not much puffiness or black circles under my eyes, live at the beach so I do have some dark spots. I have only used this product for 1 week, but I really like it so far. It does not give dramatic results overnight, but after 1 week of use I have noticed a reduction in how deep my crows feet are. My 2nd skin foundation doesn't seem to settle in as much, making my "wrinkles" less noticeable. I feel like my eyes look brighter and more rested as well. I also had a co-worker tell me I was "glowing" today. Im contributing that to my brighter, smoother looking eyes. I also use the pm serum with Retinol and LOVE it. Would definitely recommend to anyone wanting to lessen the signs of aging, and brighten up a bit. ★★★★★
Great for eyes Happy with this pm cream ★★★★★
Great product! Amazing ingredients and formulation! I use it all over my face not just around the eyes. ★★★★★
Been waiting for this one This is a great nighttime eye cream. Hydrating but not too heavy or greasy. I have been waiting for 100% Pure to come out with a line of stronger anti-aging products and this is a great addition to their line. ★★★★★
Fabulous Will buy again ★★★★★
Lives up to its promises! I was already a fan of the100% daytime eye cream, as it works to remove puffs and keeps my eye ares hydrated. I was thrilled to find an eye cream that not only contains a retinol ( I am a devoted Retin A user) but one that can actually be applied directly to the upper eyelid. I have been using this product for about two weeks and have been totally pleased. Would like to see the cream in a larger tube but perhaps there is a reason the tube is smaller. ★★★★★
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Natural Vegan Cruelty Free Gluten FreeRichly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.
SOURCE Made in USA