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tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Out of stock
DESCRIPTION -
Out of stock
DESCRIPTION Intensely water-drenching elixir softens, plumps, and hydrates thirsty skin using a base of gelatinous algin from seaweed. Seaweed from unpolluted waters retains the purest sea minerals and nutrients for your skin. VEGAN -
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Natural Vegan Cruelty Free Gluten FreeRich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
SOURCE
Made in USA -
Natural Vegan Cruelty Free Gluten FreeBrightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Chia seed gel locks in hydration.
This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.
USA CUSTOMERS' REVIEWSLove it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure! 🙌��❤️😍 ★★★★★
Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinued 😭 I just wish the size of this was larger... I feel like I really need to watch my usage daily 😔 ★★★★★
In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
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Out of stock
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
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Natural Vegan Cruelty Free Gluten Free
Super fruit infused facial scrub smoothes away bumps, flakes, and dead skin while instilling vitamins and antioxidants for a super soft, glowing complexion.
Intensive, concentrated facial scrub designed to give pores a deep sweep for a glowing, more youthful complexion. Because of the concentration strength of this nutrient dense formula, always use on wet skin (the more water you incorporate, the gentler the exfoliation). Crushed organic acai berries deeply nourish and brighten with essential vitamins, minerals, antioxidants, fatty acids, and vitamins A and C.
USA CUSTOMERS' REVIEWS
Love it Makes my skin feel super soft and clean. Buffs all the rough dry skin away. Not drying at all. ★★★★★
Amazing scrub The consistency is very thick unlike some scrubs. I've used it a feel times now and my face feels like baby's skin, silky smooth, when I'm done. I really enjoy this scrub and will purchase again. ★★★★★
Love this scrub! The other reviewer said it was harsh but if you gently massage it into your face it's really quite nice. It is both gritty and moisturizing but the fine crushed components of the scrub is what sloughs away dead skin cells and gives you that glow. I used it several times. At first I thought it was sandy but I just gently massaged it in circles on my face in the shower. The more you massage you can feel the properties that make your face soft, if that makes sense. It works good as a lip scrub as well while you are using it on your face. It did not leave my face red or irritated, if it was too harsh my face would look reddened. I wish the size of the tube was bigger but I think it will still last awhile since I don't use scrubs daily. It was a dark purple berry color and it smelled delicious. I would definitely buy again! ★★★★★
Buy it. You won't regret it. I love this scrub! My face feels wonderful afterwards. ★★★★★
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Natural Vegan Cruelty Free Gluten FreeHydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeBoosts Collagen + Elastin. Hydrating face toner employs undiluted floral ingredients like rose hydrosol, calendula hydrosol, and witch hazel to calm and clarify skin for a healthy glow.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeMultiple peptides + stem cells increases elasticity + firmness. Nourishing daily moisturizer softens skin with hydrating aloe and rich shea butter, while fortifying with anti-aging antioxidants from grape and sea buckthorn.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Potent concentration of age correcting vitamins, stem cells, and peptides promotes collagen production, elasticity, and lessens appearance of wrinkles.
USA CUSTOMERS' REVIEWS
Amazing eye cream This is the best eye cream I’ve ever used and it delivers results fast! I’ve been using this product for a little over a month now and my fine lines have been softened a lot. Yes it’s pricey and a small tube but you only need the tiniest bit as it’s soooo concentrated. I don’t even think I’ve used a quarter of the tube yet so it’ll definitely last awhile seeing it’s only needed at night. I highly recommend this product. ★★★★★
Amazing!!! This eye cream is seriously sooo good!! I turned 30 this year and out of nowhere fine lines showed up around the sides of my eyes. I researched and read so many products and ultimately went with this one. Within a week I noticed a huge difference in the lines appearing much smaller and under my eyes looks so much brighter!! Beyond happy with finding this gem. ★★★★★
PM Retinol eye cream Love the consistency of this eye cream... don't need much and absorbs well. Have been using since december AND SEE RESULTS as I'm in my early 40s and eyes were showing signs of aging... looking refreshed! ★★★★★
Great nighttime eye cream You definitely don't need a quarter-sized amount though! I would say a dime, at most - a little goes a long way, so this tube should last you a while! ★★★★★
It Actually Works! I have been using this for about a month, was starting to notice sagging skin around my eye lids (an unfortunate hereditary trait in my family)... and then one day I noticed some little ninja-stealth laugh lines had snuck up on me:-/... overall my eyes seemed to just look tired and more sleep wasn't helping. Figured I would give this a try, not expecting much impact on anything but maybe fine lines, and I have been amazed!!! Eyes look wider, more open, and the lines are significantly less noticeable... even started seeing results without magnifying mirror after only two weeks:-)... You only need to use a tiny bit each evening to get results so a tube will last you a lot longer than you might expect and at this price point, this is actually quite a steal for 100% natural, ethically sourced, AND effective ingredients. ★★★★★
Nice addtion to my night time skincare I've been using this every night and I see a big difference in the brightness of my eyes. ★★★★★
33 is the new 23 Background info - 33 year old female, some signs of aging (crows feet) but not super deep, not much puffiness or black circles under my eyes, live at the beach so I do have some dark spots. I have only used this product for 1 week, but I really like it so far. It does not give dramatic results overnight, but after 1 week of use I have noticed a reduction in how deep my crows feet are. My 2nd skin foundation doesn't seem to settle in as much, making my "wrinkles" less noticeable. I feel like my eyes look brighter and more rested as well. I also had a co-worker tell me I was "glowing" today. Im contributing that to my brighter, smoother looking eyes. I also use the pm serum with Retinol and LOVE it. Would definitely recommend to anyone wanting to lessen the signs of aging, and brighten up a bit. ★★★★★
Great for eyes Happy with this pm cream ★★★★★
Great product! Amazing ingredients and formulation! I use it all over my face not just around the eyes. ★★★★★
Been waiting for this one This is a great nighttime eye cream. Hydrating but not too heavy or greasy. I have been waiting for 100% Pure to come out with a line of stronger anti-aging products and this is a great addition to their line. ★★★★★
Fabulous Will buy again ★★★★★
Lives up to its promises! I was already a fan of the100% daytime eye cream, as it works to remove puffs and keeps my eye ares hydrated. I was thrilled to find an eye cream that not only contains a retinol ( I am a devoted Retin A user) but one that can actually be applied directly to the upper eyelid. I have been using this product for about two weeks and have been totally pleased. Would like to see the cream in a larger tube but perhaps there is a reason the tube is smaller. ★★★★★
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Out of stock
DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
Out of stock
DESCRIPTION Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes. -
Natural Vegan Cruelty Free Gluten FreeDeeply purifying facial cleanser minimizes oil and refreshes skin with detoxifying bamboo charcoal, pore minimizing activated charcoal, and skin purging clay.
SOURCE Made in USA
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DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWSLove this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
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Out of stock
DESCRIPTION Rich buttercream moisturizes, softens and deeply nourishes with anti-aging vitamins and antioxidants. Vegan -
Out of stock
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.
USA CUSTOMERS' REVIEWSNourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
I love this product Keeps my eye area super moisturized! I love this! ★★★★★
Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★