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DESCRIPTION Ultra soft cruelty-free bristles create a blunt, flat brush head that is ideal for applying liquid and cream foundations or tinted moisturizers. Can also be used to apply illuminating cremes or cream blushes. VEGAN -
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Out of stock
Natural 
Vegan 
Cruelty Free 
Gluten FreeRichly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten FreeRich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeLuxuriously creamy body lotion enriched with potent anti-aging vitamins, energizing green coffee, and brightening vitamin C for soft, youthfully supple skin.
SOURCE Made in USA
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DESCRIPTION Ultra light, silky smooth serum saturates to drench dry, thirsty skin with intense hydration. Seaweed polysaccharides hydrate and plump skin for a more youthful complexion. VEGAN -
Natural Vegan Cruelty Free Gluten FreeSoftening. Concentrated daily serum is made with fermented rice water (Sake), which is rich in enzymes and beneficial nutrients to brighten, soften, and hydrate your skin. SOURCE Made in USA -
Natural Vegan Cruelty Free Gluten FreeDeeply purifying facial cleanser minimizes oil and refreshes skin with detoxifying bamboo charcoal, pore minimizing activated charcoal, and skin purging clay.
SOURCE Made in USA
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DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWSLove this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
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Natural Vegan Cruelty Free Gluten FreeRichly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.
SOURCE Made in USA
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Out of stock
DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin. -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
SOURCE
Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra blendable color correctors made with hydrating olive squalane and natural pigments to banish redness, brighten your complexion, and correct dark circles.
PRODUCT DETAILS
Medium to Full Coverage | Satin Finish
Creamy color correctors made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles.
Peach: The illuminating peach color corrector perfectly brightens dark circles and dull skin.
Yellow: The yellow color corrector dramatically corrects blue / purple hues and lightens dark under eye circles.
Green: The matcha green tea color corrector perfectly corrects redness.
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Perfect! >3 Do their job, clean, healthy and simple. I suggested making correctors last year and now they are here... I can't believe it! I am so happy. I instantly bought them on the launch. After using them for a few weeks I can tell they are all amazing! I have a normal skin type but sometimes dry. My shade is white peach or neutral 1.0, warm 2.0... around these. They cover well, don't crease on my skin at all. They blend easily, do their job perfectly. I love and I am grateful you made them because even though there are some natural correctors on the market they still contain bad ingredients, skin irritants and most of them or all contain titanium dioxide which sorry but I hate... these correctors are clean, healthy and simple. My skin is happy and loves it! >3 no more dark circles >3 no more redness on pimples. THANK YOU 100% PURE!! ★★★★★
Peach - phenomenal! I bought the color peach for my dark under eye circles. It is a phenomenal product! Covers darkness, is super creamy and light weight, and doesn't crease. Will definitely buy again and again. Thank you 100% pure! ★★★★★
WOW-- thank you 100% pure I'd been waiting for a natural, green concealer for my rosacea!! Before, no matter how much production I'd put on my face, I would still have pink, sometimes red blotches... Very frustrating. The green really covers it up and cancels it out. I couldn't be more satisfied!! Pro tip: for the best finish, make sure you apply the concealer at the same time as the product you're blending it with, and blend them into your skin at the same time. ★★★★★
Game Changer!! I have been using in green and it erase my redness cheeks then give me smooth even tone when I apply foundation. I just love it!! I would like to try another colors now. ★★★★★
Perfect color for my dark circles! I bought the Peach for my undereyes and it works really well underneath my 2nd skin concealer. Makes such a huge difference than when I use the 2nd skin concealer by itself! I'm always amazed when I put this on how much brighter my undereyes look. Some days I swear I could use this on its own. The color is just perfect and very natural looking. Highly recommend : ) ★★★★★
Have been waiting a long time for these! This brand is the only makeup I use, so I have been needing a color corrector and did not want to use a poisonous brand! I am using the yellow (and the peach) and my whole face has changed! People always told me how tired I look...nice, right? These correctors have completely brightened up my whole appearance and I am just delighted with them. They are definitely a face changer!! ★★★★★
A-mazing! I have been using the corrector in Peach for my under eye circles for two weeks now, and all I can say is that it is magic. I have tried so many 'peachy' correctors and none has worked like this. If I'm in a rush, I don't even have to use a concealer on top of it--the pinky-peachy shade dissolves as the product gets absorbed. A+ from me--I'm a fan! I ordered the yellow corrector today. ★★★★★
Love I'm so impressed with the texture of these. I got the yellow shade to cover under-eye circles and it sinks right into your skin and looks really natural. I apply with my ring finger and then go over the area with a buffing brush and I can't believe how much better it looks. I also got the green shade and it works wonders for covering acne scars. Big fan of these! ★★★★★
Amazing Used the green, and it’s amazing! Used it for alone after my moisturizer. I am quite red and it completely took it all away. My skin looked amazing! Did not leave me green. Very concentrated, and the perfect consistency. ★★★★★
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Out of stock
Natural Vegan Cruelty Free Gluten FreeThick and decadent body butter deeply moisturizes and softens using creamy cocoa, shea, and avocado butters, with added hydration from aloe and rose hydrosol.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Oily, Combination Skin Types
Moisturizing, skin-softening powder cleanser gently washes away makeup, sunblock, and environmental impurities. This nourishing cleanser is made with beta glucan-rich colloidal oatmeal; soothing rose petals; deeply purifying lavender; moisturizing coconut milk; restorative echinacea and anti-inflammatory botanicals like chrysanthemum, calendula, and chamomile.
USA CUSTOMERS' REVIEWSPS Great Great product. So gentle...LOved it ★★★★★
Awesome product Smells really good and it leaves your skin hydrated. Must have. ★★★★★
Great for Sensitive Skin I love this. So easy to use and great for sensitive skin. ★★★★★
Excited to wash my face! I am so thrilled to wash my face every night with this calming, refreshingly clean cleanser! I LOVE the powder- it's easy to adjust how much you want to use once you add the water to your palm. My skin feels so smooth and soft after cleansing! It's a genius idea! ★★★★★
love! In addition to the blood orange cleanser, this is definitely my favourite cleanser so far. It's gentle but removes all dirt from my face and does not leave my skin feeling dry. It has a beautiful natural floral smell which I love. ★★★★★
My new favorite! Gentle, removes sunscreen and makeup, and will be convenient for travel. ★★★★★
Does not dry your skin! This is the first time I have used a powder face wash, and I love it! I wasn’t sure if it would dry my face out, and it doesn’t! It’s really nice being a powder because I can take it anywhere, which is really convenient. So far, I would buy again, My only worry is that it will not last as long as the argan face wash I usually use from 100% pure ★★★★★
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Oily, Combination Skin Types
Detoxifying and pore-refining powder cleanser thoroughly washes away impurities, and remineralizes the skin without stripping or dehydrating. This deeply purifying herbal cleanser unclogs and minimizes the appearance of facial pores with mineral-rich green clay, antibacterial and detoxifying herbs, and nourishing botanicals.
USA CUSTOMERS' REVIEWSHerb power! As a budding herbalist I really appreciated seeing this as a new product. Herbs are so powerful and so good for the skin. I love how this product comes in a container that makes it easy to pour the right amount. I love the gentle exfoliation it offers with each use. My face feels really nice when I wash with this product:) ★★★★★
New favorite cleanser I use several of the liquid cleansers from 100% Pure but I’m excited to say that this one is a new favorite of mine. The ingredients are pure as usual and effective. The only thing I will mention that I don’t like is the price, I wish it were a little cheaper for the amount you get but overall I can’t complain. Love this company and their products and I hope they stick with quality over quantity/price. Will be back for this again I’m sure! ★★★★★
My skin feels so clean! I'm surprised at how much I enjoy this cleanser. I actually look forward to washing my face before bed now! I had never used a powder cleanser before, but I must say I am a fan. The texture is scrubby but not uncomfortably so. Some exfoliating cleansers are awfully scratchy feeling on the face, but this is nice and gentle. It has a kind of minty smell to it that is SO refreshing! It's a mild scent, so don't worry about it lasting or anything. All in all, it makes my skin feel clean and fresh and happy. I really like this one! ★★★★★
Powder is a Gamechanger This stuff lathers perfectly! First time using powdered facial cleansers for me and I’m in love. It doesn’t foam as well as the gel formulas do on a konjac sponge (which I’ve also fell in love with) but rub your hands together with a little water and foam appears! It’s ideal for travel. The scent is light, cool and refreshing. Green clay is very balancing for my oily and sensitive skin. I’ve been waiting for a product from this company similar to the Lavender Seafoam Facial Cleaner and this has to be the most similar formula so far. Very pleased! ★★★★★
Awesome Different at first but I love being able to control the consistency by how much water is added ★★★★★
Just what I needed! I’ve only been using it for a week and I can tell a huge difference! My skin always burned with other cleansers, so I decided to try something all natural and I am never going back. I can’t wait to try more products! ★★★★★
Refreshing cleanser So far so good. This face wash makes my face feel refreshed and very clean. ★★★★★
Seeing quick results Seeing quick results ★★★★★
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Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. Infused with skin soothing aloe, shea, and vitamin E.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
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Made in USA -
Out of stock
Natural Vegan Cruelty Free Gluten FreeRichly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeLightweight and restorative Argan Oil is rich in vitamin E, phenols, carotenes, squalene, and essential fatty acids to deeply moisturize, nourish, and soften.
SOURCE Made in USA