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Natural Vegan Cruelty Free Gluten Free Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. Brightens & De-Puffs Results of an independent 4 week study: 97% reported reduction of puffiness 93% reported reduction of wrinkles 87% reported reduction of dark circles 93% reported increased firmness SOURCE Made in USA
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Fruit Pigmented® Natural Cruelty Free Gluten Free Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis. VEGETARIAN
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA
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Out of stockNatural Vegan Cruelty Free Gluten Free PRODUCT DETAILS An effective serum for visibly reducing dark spots and age spots, without the use of chemical lighteners or bleaching agents. Evens skin tone with highly effective, safe and natural ingredients like sake, matsutake mushroom, lime, and papaya. Includes hydrating aloe juice and moisturizing, restorative rosehip oil. USA CUSTOMERS' REVIEWS
Give it some time. It does lighten! This is great for lightening acne scars!! It takes a month to notice but it works. ★★★★★
New best friend right here!! I absolutely love this product and I'll definitely continue buying it and using it. It has definitely worked on my skin and I'll recommend it to anyone who will ask about it. ★★★★★
Lovely I waited to review this serum for a month and a half. They recommend waiting at least 30 days before making a final decision on whether the product works for you. Some background: I have really sensitive, acne prone skin that gets dry during the winter months and super oily during hot summers. Moisturizer has always been an issue for me because if there's any type of fragrance or too many ingredients and preservatives, then my skin will react by forming deep pimples that take at least three weeks to go down. I also keep away from essential oils because my skin reacts to that as well even though it's natural. I went to an actual store in Berkeley, CA where I tested the serum on my skin before purchasing. It's unscented, very lightweight, and the ingredients are really clean. I noticed that with consistent use and using it morning and night, my skin has evened out a lot more and the acne scars I have are fading. It also moisturizes really well, and I'm confident that it could be used as a standalone moisturizer in the summer. I use argan oil and rosehip oil afterwards to help seal it it. I don't think it's something you can use in two weeks and expect results. You need to be consistent with it. One downside is how pricey the little bottle is. Because I use it twice every day, I have gone through about half the bottle already, so I think this will only last about 3 months after consistent use. This is the priciest thing in my skincare routine, but it's worth it. ★★★★★
Fast-working I was honestly surprised how quickly I noticed results from this serum. It may take a while to completely restore a complexion, but I am quite pleased with how well it's been working so far. ★★★★★
Amazing! I've been using this for a very short amount of time and I've already noticed a difference in my skin. My hyperpigmentation has definitely faded some. I'm using it along with the PM and vitamin c serum. The only thing I don't like is the smell, but it isn't very strong and it doesn't linger. ★★★★★
Works surprisingly well I was actually talked into buying this product by a sales woman. At first I was very skeptical if this would actually work. But I have been using it as part of my nightly rotation and have noticed a difference in how my skin looks. This is definitely something that I will be repurchasing in the future. ★★★★
This works! I've been using the dark spot remover for about 2 months, twice a day. I took a picture of my badly scarred areas before I started and I can see a major difference, although they are still there. Plus, my skin tone has evened out and is a lot less inflamed than normal. I love this product and I'm so glad I took a chance on it. ★★★★★
IT WORKS I used this with the vitamin c serum and my dark spots faded away. No more hyper pigmentation thank u 100 percent pure ★★★★★
AMAZING!! First of all, I never purchased this myself it came in one of my order, as a full sized bottle with the brightener and vitamin C. So at first I didn't really use it, and its kind of an old bottle now, and needed a moisturizer so I went ahead and use a pea sized amount of this and the brightener to hurry up and finish them up so I can get them out of the bathroom since they could be expired or expiring soon. I didn't want it to go to waste. Anyways unknowingly, within a week, my scars and hyper pigmentation left behind from acne scars, are fading... I'm like weirded out and shocked... Ive never used a dark spot remover or brightener before... I thought they don't work... I'm going to repurchase these after I finish my bottles, and would like to see how it works with more active ingredients since my bottles are old. I'm so blown away, I'm really amazed that these actually did give actual results. It looks just like a lotion... it feels really good on my skin too, very conditioning. Anyways, Ive become a believer in these products, they actually work. I just wanted to mention, I am also doing more raw foods, and have been vegan almost my whole life. But I know it was the cream, because the color of the scar, the red marks are fading! ★★★★★
Impressive Ingredients, Lovely Results I was anxious about spending this much on a single product, though I was excited to see that one existed with such an impressive list of natural ingredients. I have been using it for about two weeks now, each night and each morning, and I have definitely noticed much improvement in my skin tone. I suffered from a horrendous bout of acne as a teenager and have been left with acne scars on much of the lower half of my face. When I usually wash my face and wash off any makeup, my skin is red and agitated. After using this product, I can see my original skin tone shining through and the red scars fading into more of a gentle pink. And, I have hardly used much of the product. I am looking forward to watching how these results progress. I highly recommend this dark-spot remover to someone who wants to finally clear their skin of acne scars. I've tried so many other "natural" products that have not worked nearly as well as this. It seems like I will not have to buy this product again once I use it all the way through, so it is definitely worth the one-time expense. ★★★★★
It worked! I admit that I was skeptical about this product but I have a spot on my face which really bothers me, and I was able to purchase this during a special promotion, so I tried it. It did not work overnight, but it did work! It did not completely remove the spot but greatly diminished it so that my 2nd Skin Foundation covers it! Very satisfied with this ★★★★★
Minimal Improvement I have used the Dark Spot Remover for about two weeks every morning and occasionally evenings prior to applying moisturizer. This product has an earthy smell, reduced hyperpigmentation slightly, and I have noticed my skin feels softer. I will continue to use the Dark Spot Remover in hopes to reduce hyperpigmentation further. ★★★★
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Out of stockDESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious.
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Out of stock
Natural Vegan Cruelty Free Gluten Free
Moisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
SOURCE Made in USA
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Out of stockDESCRIPTION Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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Out of stockDESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN
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Natural Vegan Cruelty Free Gluten Free Super fruit infused facial scrub smoothes away bumps, flakes, and dead skin while instilling vitamins and antioxidants for a super soft, glowing complexion. Intensive, concentrated facial scrub designed to give pores a deep sweep for a glowing, more youthful complexion. Because of the concentration strength of this nutrient dense formula, always use on wet skin (the more water you incorporate, the gentler the exfoliation). Crushed organic acai berries deeply nourish and brighten with essential vitamins, minerals, antioxidants, fatty acids, and vitamins A and C. USA CUSTOMERS' REVIEWS
Love it Makes my skin feel super soft and clean. Buffs all the rough dry skin away. Not drying at all. ★★★★★
Amazing scrub The consistency is very thick unlike some scrubs. I've used it a feel times now and my face feels like baby's skin, silky smooth, when I'm done. I really enjoy this scrub and will purchase again. ★★★★★
Love this scrub! The other reviewer said it was harsh but if you gently massage it into your face it's really quite nice. It is both gritty and moisturizing but the fine crushed components of the scrub is what sloughs away dead skin cells and gives you that glow. I used it several times. At first I thought it was sandy but I just gently massaged it in circles on my face in the shower. The more you massage you can feel the properties that make your face soft, if that makes sense. It works good as a lip scrub as well while you are using it on your face. It did not leave my face red or irritated, if it was too harsh my face would look reddened. I wish the size of the tube was bigger but I think it will still last awhile since I don't use scrubs daily. It was a dark purple berry color and it smelled delicious. I would definitely buy again! ★★★★★
Buy it. You won't regret it. I love this scrub! My face feels wonderful afterwards. ★★★★★
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Out of stock
Natural Vegan Cruelty Free Gluten Free
Multiple peptides + stem cells increases elasticity + firmness. Nourishing daily moisturizer softens skin with hydrating aloe and rich shea butter, while fortifying with anti-aging antioxidants from grape and sea buckthorn.
SOURCE Made in USA
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Out of stockFruit Pigmented® Natural Cruelty Free Gluten Free DESCRIPTION Luxuriously sweet and softening cherry lip balm made with moisturizing organic sunflower and coconut oils, reparative vitamin E, and calming calendula. VEGETARIAN
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Out of stockDESCRIPTION A sponge made from 2 simple ingredients: detoxifying konjac plant and bamboo charcoal. This soft sponge helps to draw dirt, oil, cosmetics, environmental pollutants and other impurities from facial pores, while buffing away dead skin cells, bumps and flakes for a smoother complexion. So gentle, it's suitable for even the most sensitive skin. Vegan
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DESCRIPTION Ultra light, broad spectrum SPF 30 mist is ideal for mess-free, full body sun protection. This mattifying formula uses Yerba mate tea leaf to fortify skin with antioxidants, to help protect against damaging free radicals and environmental pollutants. Our water-resistant, coral reef-safe sunscreen is made with broad spectrum mineral zinc oxide, and sprays evenly for full coverage. - Antioxidant rich yerba mate extract - Advanced zinc oxide broad spectrum sun protection, no synthetic chemical sunscreens - Quick drying, easy-to-apply continuous spray - Lightweight & naturally-derived formula - Sprays evenly & smoothly for full coverage - Water resistant (80 minutes) VEGAN
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Out of stockNatural Vegan Cruelty Free Gluten Free DESCRIPTION Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types. PRODUCT DETAILS For Normal, Dry, Combination Skin Types | Full Coverage | Coverage Matte Finish Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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Natural Vegan Cruelty Free Gluten Free PRODUCT DETAILS Chia seed gel locks in hydration. This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.USA CUSTOMERS' REVIEWS
Love it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure! 🙌��❤️😍 ★★★★★
Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinued 😭 I just wish the size of this was larger... I feel like I really need to watch my usage daily 😔 ★★★★★
In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
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Natural Vegan Cruelty Free Gluten Free DESCRIPTION Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.
Pleasantly surprised I was really surprised by how much makeup & dirt this removed. It smells really nice and very gentle on sensitive skin. ★★★★★
Love this new product! I ordered two bottles of this because I knew that I was going to love it... and I was right!!! I use it as an eye makeup remover. I also use it if I want to throw a quick clean on my face before bed. It smells amazing and takes off everything. Highly recommend!! ★★★★★
Great Product! I love the smell of this! It really does a great job of removing all of the dirt, makeup, and oil. ★★★★★
feels fresh It feels fresh and smells really lovely. I always feel very clean after using it although i wish it took my mascara off better. I usually use a 2cnd cleanser and find thats the best way to use this product for my skin. ★★★★★
Removes makeup well... This product effectively removes makeup without being harsh. It also has a pleasant rose scent. ★★★★★
Great makeup remover and cleanser I love the smell of rose and was so excited to see a rose scented product from 100% Pure (please make more!). This cleansing water does a fantastic job at removing makeup. I use 100% Pure makeup and find everything works so well together. I will even use this in the morning as a quick cleanser to remove my retinol night balm and apply my daytime moisturizer. ★★★★★
In Love!! I have dry, sensitive skin and have to be very choosy with my skincare products. I knew rose water was more than a safe bet so I eagerly purchased this. I have to say, WOW! It smells wonderful, feels light, melts off my makeup(even mascara doesn't stand a chance), and leaves my skin feeling soft. It didn't dry out my skin but instead left it feeling pampered. Thank you 100% Pure, I will buy this again for sure! ★★★★★
Love it !!! This is the best make up remover ! ★★★★★
New fav! I absolutely love this cleansing water! It smells amazing and leaves my skin feeling clean and soft. This is definitely going to be a permanent part of my nighttime skin routine. ★★★★★
Great Product! Love it very effective and gentle för my sensitive skin! ★★★★★
I love it? This is so convenient to clean my face and eye make up specially at night when I dont feel like washing my face sometimes. Smells beautiful, takes all makeup even my sunscreen out and and leaves my skin super soft. I will definitely buy this again! Great job 100% pure? ★★★★★
Great Make Up Remover, No Oily Feel, Lovely Soft Scent I used this product while at the store to remove my make up and it removed everything effortlessly without any greasy feel. It smells delightful. ★★★★★
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free Soothing lip balm made with refreshing peppermint and eucalyptus oils. Featuring sunflower and coconut oils to moisturize and soften, plus reparative vitamin E. SOURCE Made in USA
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SaleDESCRIPTION For anyone desiring a long lasting, creamy pencil liner. Vegan
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application. SOURCE Made in USA
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DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWS
Love this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
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Natural Cruelty Free Gluten Free Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.