Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
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Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
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Made in USA -
Out of stock
fair with rose undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
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fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
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light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
neutral toned light peach DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
warm, medium gold undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
warm toned, medium olive DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan -
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Promotes elasticity for a firmer, more lifted neck. Retinol reduces appearance of lines and wrinkles; olive squalane and hyaluronic acid enhance suppleness.
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Made in USA -
Natural Vegan Cruelty Free Gluten Free
Nourishing PM balm enhances firmness, tone, and elasticity while you sleep. Made with vegan retinol, avocado butter, and plant oils to moisturize and restore.
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MADE IN USA -
Natural Vegan Cruelty Free Gluten Free
Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging.
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MADE IN USA -
DESCRIPTION Ultra light, broad spectrum SPF 30 mist is ideal for mess-free, full body sun protection. This mattifying formula uses Yerba mate tea leaf to fortify skin with antioxidants, to help protect against damaging free radicals and environmental pollutants. Our water-resistant, coral reef-safe sunscreen is made with broad spectrum mineral zinc oxide, and sprays evenly for full coverage. - Antioxidant rich yerba mate extract - Advanced zinc oxide broad spectrum sun protection, no synthetic chemical sunscreens - Quick drying, easy-to-apply continuous spray - Lightweight & naturally-derived formula - Sprays evenly & smoothly for full coverage - Water resistant (80 minutes) VEGAN -
Out of stock
DESCRIPTION Luxurious body butter deeply moisturizes, softens and protects. VEGAN -
Natural Vegan Cruelty Free Gluten FreePurifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.
SOURCE Made in USA
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.
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DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan -
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DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Soothing lip balm made with refreshing peppermint and eucalyptus oils. Featuring sunflower and coconut oils to moisturize and soften, plus reparative vitamin E.
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Made in USA -
Fruit Pigmented® Natural Cruelty Free Gluten Free
Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores.
Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Out of stock
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
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Made in USA -
DESCRIPTION This serum is concentrated with organic green tea and a potent dose of EGCG, the critical phytochemical and active ingredient in green tea. Green tea is an antioxidant that delays signs of aging such as sagging skin, sun damage, age spots, lines, and wrinkles. Green tea's caffeine content reduces appearance of dark circles and puffiness under eyes, and enlivens dull complexions. VEGAN -
Natural Vegan Cruelty Free Gluten FreeBrightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Chia seed gel locks in hydration.
This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.
USA CUSTOMERS' REVIEWSLove it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure! 🙌��❤️😍 ★★★★★
Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinued 😭 I just wish the size of this was larger... I feel like I really need to watch my usage daily 😔 ★★★★★
In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
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Natural Vegan Cruelty Free Gluten FreeHydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeBoosts Collagen + Elastin. Hydrating face toner employs undiluted floral ingredients like rose hydrosol, calendula hydrosol, and witch hazel to calm and clarify skin for a healthy glow.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten FreeMultiple peptides + stem cells increases elasticity + firmness. Nourishing daily moisturizer softens skin with hydrating aloe and rich shea butter, while fortifying with anti-aging antioxidants from grape and sea buckthorn.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Potent concentration of age correcting vitamins, stem cells, and peptides promotes collagen production, elasticity, and lessens appearance of wrinkles.
USA CUSTOMERS' REVIEWS
Amazing eye cream This is the best eye cream I’ve ever used and it delivers results fast! I’ve been using this product for a little over a month now and my fine lines have been softened a lot. Yes it’s pricey and a small tube but you only need the tiniest bit as it’s soooo concentrated. I don’t even think I’ve used a quarter of the tube yet so it’ll definitely last awhile seeing it’s only needed at night. I highly recommend this product. ★★★★★
Amazing!!! This eye cream is seriously sooo good!! I turned 30 this year and out of nowhere fine lines showed up around the sides of my eyes. I researched and read so many products and ultimately went with this one. Within a week I noticed a huge difference in the lines appearing much smaller and under my eyes looks so much brighter!! Beyond happy with finding this gem. ★★★★★
PM Retinol eye cream Love the consistency of this eye cream... don't need much and absorbs well. Have been using since december AND SEE RESULTS as I'm in my early 40s and eyes were showing signs of aging... looking refreshed! ★★★★★
Great nighttime eye cream You definitely don't need a quarter-sized amount though! I would say a dime, at most - a little goes a long way, so this tube should last you a while! ★★★★★
It Actually Works! I have been using this for about a month, was starting to notice sagging skin around my eye lids (an unfortunate hereditary trait in my family)... and then one day I noticed some little ninja-stealth laugh lines had snuck up on me:-/... overall my eyes seemed to just look tired and more sleep wasn't helping. Figured I would give this a try, not expecting much impact on anything but maybe fine lines, and I have been amazed!!! Eyes look wider, more open, and the lines are significantly less noticeable... even started seeing results without magnifying mirror after only two weeks:-)... You only need to use a tiny bit each evening to get results so a tube will last you a lot longer than you might expect and at this price point, this is actually quite a steal for 100% natural, ethically sourced, AND effective ingredients. ★★★★★
Nice addtion to my night time skincare I've been using this every night and I see a big difference in the brightness of my eyes. ★★★★★
33 is the new 23 Background info - 33 year old female, some signs of aging (crows feet) but not super deep, not much puffiness or black circles under my eyes, live at the beach so I do have some dark spots. I have only used this product for 1 week, but I really like it so far. It does not give dramatic results overnight, but after 1 week of use I have noticed a reduction in how deep my crows feet are. My 2nd skin foundation doesn't seem to settle in as much, making my "wrinkles" less noticeable. I feel like my eyes look brighter and more rested as well. I also had a co-worker tell me I was "glowing" today. Im contributing that to my brighter, smoother looking eyes. I also use the pm serum with Retinol and LOVE it. Would definitely recommend to anyone wanting to lessen the signs of aging, and brighten up a bit. ★★★★★
Great for eyes Happy with this pm cream ★★★★★
Great product! Amazing ingredients and formulation! I use it all over my face not just around the eyes. ★★★★★
Been waiting for this one This is a great nighttime eye cream. Hydrating but not too heavy or greasy. I have been waiting for 100% Pure to come out with a line of stronger anti-aging products and this is a great addition to their line. ★★★★★
Fabulous Will buy again ★★★★★
Lives up to its promises! I was already a fan of the100% daytime eye cream, as it works to remove puffs and keeps my eye ares hydrated. I was thrilled to find an eye cream that not only contains a retinol ( I am a devoted Retin A user) but one that can actually be applied directly to the upper eyelid. I have been using this product for about two weeks and have been totally pleased. Would like to see the cream in a larger tube but perhaps there is a reason the tube is smaller. ★★★★★
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types.
PRODUCT DETAILS
For Normal, Dry, Combination Skin Types | Full Coverage | Coverage Matte Finish
Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.
USA CUSTOMERS' REVIEWSPleasantly surprised I was really surprised by how much makeup & dirt this removed. It smells really nice and very gentle on sensitive skin. ★★★★★
Love this new product! I ordered two bottles of this because I knew that I was going to love it... and I was right!!! I use it as an eye makeup remover. I also use it if I want to throw a quick clean on my face before bed. It smells amazing and takes off everything. Highly recommend!! ★★★★★
Great Product! I love the smell of this! It really does a great job of removing all of the dirt, makeup, and oil. ★★★★★
feels fresh It feels fresh and smells really lovely. I always feel very clean after using it although i wish it took my mascara off better. I usually use a 2cnd cleanser and find thats the best way to use this product for my skin. ★★★★★
Removes makeup well... This product effectively removes makeup without being harsh. It also has a pleasant rose scent. ★★★★★
Great makeup remover and cleanser I love the smell of rose and was so excited to see a rose scented product from 100% Pure (please make more!). This cleansing water does a fantastic job at removing makeup. I use 100% Pure makeup and find everything works so well together. I will even use this in the morning as a quick cleanser to remove my retinol night balm and apply my daytime moisturizer. ★★★★★
In Love!! I have dry, sensitive skin and have to be very choosy with my skincare products. I knew rose water was more than a safe bet so I eagerly purchased this. I have to say, WOW! It smells wonderful, feels light, melts off my makeup(even mascara doesn't stand a chance), and leaves my skin feeling soft. It didn't dry out my skin but instead left it feeling pampered. Thank you 100% Pure, I will buy this again for sure! ★★★★★
Love it !!! This is the best make up remover ! ★★★★★
New fav! I absolutely love this cleansing water! It smells amazing and leaves my skin feeling clean and soft. This is definitely going to be a permanent part of my nighttime skin routine. ★★★★★
Great Product! Love it very effective and gentle för my sensitive skin! ★★★★★
I love it? This is so convenient to clean my face and eye make up specially at night when I dont feel like washing my face sometimes. Smells beautiful, takes all makeup even my sunscreen out and and leaves my skin super soft. I will definitely buy this again! Great job 100% pure? ★★★★★
Great Make Up Remover, No Oily Feel, Lovely Soft Scent I used this product while at the store to remove my make up and it removed everything effortlessly without any greasy feel. It smells delightful. ★★★★★
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Natural Vegan Cruelty Free Gluten FreeA nourishing mask concentrated with soothing oats, moisturizing coconut milk, calming calendula, plumping hyaluronic acid, and restorative matcha green tea.
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Dry, Oily, Combination Skin Types
The highest quality plant oils and concentrated multi-vitamins make this nightly treatment a corrective anti-aging powerhouse. Stabilized multi-vitamins and potent antioxidants work synergistically to drastically lessen the appearance of lines and wrinkles; balance uneven skin tone; promote a more glowing complexion; support cellular regeneration, and promote collagen and elastin production for firmer, more youthful looking skin. VITAMIN C - Boosts collagen and elastin production to increase firmness and elasticity; brightens RETINOL - Lessens the appearance of lines and wrinkles; firms; evens and brightens skin tone; lightens dark / age / sun spots VITAMIN E - Protects from and Minimizes the appearance of free radical, environmental damage COQ10 - Reverses sun damage; potent antioxidant VITAMIN D3 - Skin cell repair; anti-inflammatoryINTERNATIONAL CUSTOMERS' REVIEWSloving it!! When I saw the clean and awesome ingredients I immediately purchased this product when it came out. I did not regret. It's a great oil moisturizer and smells like oranges. The scent is not overpowering at all, it's really light. The serum absorbs quickly which is important for me and I experienced great results on the next day. My fine lines almost literally disappeared around my eyes, redness gone away and my complexion looked much healthier and vibrant than before. I also really like that they changed the oil base from grapeseed oil to jojoba and avocado oils as they are much much healthier. I have to add, I like the packaging too. It's dark glass, nice that you used a similar bottle as my favorite foundation the 2nd skin. Thank you 100% Pure for this wonderful product >3 became a new favorite, I'll keep purchasing it. ★★★★★
Great product for dry aging skin I have been using this for a week and I think my complexion looks healthier and a reduction in dry skin and wrinkles the morning after application. ★★★★★
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Natural Vegan Cruelty Free Gluten FreeRefreshing blend of spearmint, eucalyptus, and peppermint oils for quickly easing stress and tension – in an easy to apply rollerball formula.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeAn intensive moisture treatment for face and body. Concentrated with a blend of rich butters, nourishing oils, and calming lavender to soothe extra dry skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeUltra concentrated mask treatment made with curative and detoxifying herbs. Delivers potent skin clarifying benefits to oily and acnegenic skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeBlemish Control Balances Oily Skin. Lightweight, quick-absorbing moisturizer concentrated with acne-fighting herbs to refresh, soothe, and balance oily or acnegenic skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreePowerful spot treatment made with detoxifying herbs to calm and clarify active blemishes. Rapidly reduces inflammation and lessens the appearance of acne scars.
SOURCE Made in USA